Creating success for your education venture to bring students' success

Copy of Coleman Strategy

Advising for 21st century education companies


Advocating for student success and education innovation since 2005

Based in New York City, Coleman Strategy works with clients across the US and in the UK. We specialize in all education business development matters, from the seed of an idea to the final product. Whether you have an educational app, PD services, or physical textbooks to get in front of educators, we will lead you to your success. We bring extensive experience and professionalism to every case and customize our support to your individual needs and concerns.




Areas of Expertise


The ed space is crowded and K12 budgets are tight. Selling one product to please the diverse stakeholders of administrators, teachers and students is a tall order.   

How do you reach your sales goals? And how do you retain the sales you've gotten? We can help.

marketing & publicity 

Educators are flooded with marketing messages, and most go unread. New companies struggle to be seen when competing with big names with big marketing budgets.

How do you get your message to stand out and your brand recognition to grow? We can help.


The K12 landscape is diverse and complex. What works in one district won't work in another, and what one state requires, another will refuse.

How do you navigate and find your grounding within these confusing systems? We can help.


Education is the most powerful weapon, which you can use to change the world.
— Nelson Mandela


Let's Chat.

Use the form below to contact us. To help us best service your enquiry, we recommend that you first describe the issue you’re having before telling us what you want to achieve. You may also email or call us to make an appointment.